A bit about me

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A bit about me *

I’m an award-winning copywriter and strategic thinker with 15 years of advertising and branding experience. From global giants to start-ups, I’ve led big ideas across every channel and created more tone of voice guidelines than you can shake a Bic at.

Always up for a creative challenge, I’m a hands-on collaborator, a trusted mentor, and a stickler for hitting the brief, the budget, and the sweet spot.

Although the bowl cut’s long gone, my fringe is still fighting for its life.

How I can help

  • Brand positioning

  • Brand narratives

  • Brand audits

  • Tone of voice

  • Tone of voice workshops and training

  • Tone of voice guidelines

  • Concepts and campaigns

  • Art direction

Sector experience:

Technology, Financial Services, Hospitality, Energy, Intelligence, Engineering, Education, Fast-Moving Consumer Goods, Retail, Automotive, Nonprofits.

B2B and B2C.

Brands I’ve worked with include:

Coca-Cola, Oral-B, Revlon, Guinness, Diageo, EY, InterContinental Hotels & Resorts, University of the West of England, S&P Global, English Heritage, Britvic, The Openwork Partnership, Kerv, Kocho, Situ, Rolls-Royce, Principality Building Society, Lloyds Banking Group, Accoya, Siniat, Transvault, BAM,
The Hershey Company, Verne Global, Euronics, Magnum, Regina, YTL Arena Bristol, OVO Energy, and Bristol City FC.